Fifty (50) years ago, a new variety of persimmon emerged in Ribera del Xúquer, Spain and it was named “Rojo Brillante.” Persimon® (with one ‘m’) is the registered trademark used to identify the Rojo Brillante variety of persimmon grown Ribera del Xúquer and characterized for its firm flesh and lack of astringency (the sharp taste of unripe fruit).
Only persimmon bearing this Persimon® trademark is certified and protected by the Denomination of Origin Ribera de Xúquer. This quality seal is the only one existing in the world for a persimmon fruit variety and is recognized by the European Union.
A Regulatory Council was set-up in 1998 to oversee the production, quality, flavour, appearance and packaging of the persimmon grown and certified in the Ribera del Xúquer area. The Council runs a strict and efficient control system to ensure the persimmon in this region is grown to the highest possible standards, and that all its grower members comply with international regulations.
Spain is the largest exporter of persimmons in the world. Ribera del Xúquer is the only region in Spain where the Persimon® is grown. This region boasts more than 6,000 producers who are registered as certified Persimon® growers. In 2014, this region was responsible for the production of more than 85 thousand metric tons of Persimon®. Apart from domestic consumption and shipments to the European Union, approximately 6,000 metric tons of the Persimon® are shipped to other countries from Ribera del Xúquer. A passion for Persimon® among global consumers has been building in recent years and as a result production has increased by 11 per cent, year-over-year, to meet global market expansion and demand. Production is expected to reach 90,000* metric tons in 2015. However, supply is limited, so when Persimon® is in market from October to January, consumers need to seize the opportunity.
Not all persimmons are created equal. Look for Persimon® from Ribera del Xúquer to ensure superior-quality and an unparalleled eating experience. Characteristics and attributes of Persimon®:
- What makes Persimon® unique is that, although firm to the touch, the fruit is ripe and ready to eat, while other persimmon varieties must be consumed when they are soft.
- The outer skin is shiny orange and is longer in shape than other varieties.
- Occasional blemishes found on its skin denotes the gentle rubbing from branches or leaves; however, the quality and flavour of the fruit is not impacted.
- Its seedless flesh is sweet and renders a delicious flavour whether eaten fresh or added to salads, cereals, as a dessert topping or ingredient in a variety of recipes.
About Kaki Persimon® from Ribera del Xúquer
D.O.P. Kaki Ribera del Xúquer, the regulatory council that oversees the strict quality controls surrounding the production of Persimon® represents almost 6,000 registered producers and 15 packers with more than 5,000 hectares of production in the province of Valencia, one of the most important growing regions of kaki in Europe.